by Isabelle Vose
Northampton, MA –News Direct– Acre
Eco-consumption is a term that describes how today’s consumers want to be empowered and feel responsible for their actions and choices when shopping. Recent discoveries of a The future of beauty Survey found 72% of consumers believe people are responsible for taking care of the planet1. Consumers have more access than ever before and are incredibly aware of what’s going on in the world; from melting polar ice caps, hurricanes leaving parts of the United States underwater years later, and the death of our coral reefs. They answered a call to action to do their part and are now leaving companies with the same call to action to evoke change.
The call to action for beauty and cosmetics companies goes beyond ethically sourced ingredients. Consumers are starting to demand that the brands they support also have their products manufactured in a sustainable manner. What does this mean for beauty and cosmetics companies?
It means innovation and change. It takes its traditional supply chain and takes a close look at its environmental impact in terms of carbon emissions, waste management, sustainable resources and alternative packaging solutions. So what are the major beauty organizations doing to combat this? Let’s find out! I spoke with wonderful executives from several beauty companies about their assignments.
The company is focused on targeting Scope 1-3 emissions, with Scope 3 being the most difficult for it, as for many companies âthe majority of their greenhouse gas (GHG) emissions and their opportunities for cost reduction lie outside their own operations â.2 Scope 3 is incredibly extensive to measure, especially with its footprint for packaging and manufacturing. Arbonne realizes the value of its follow-up because of how it aligns with its values ââand commitment to transparency.
Sephora pays special attention to the ingredients of its products and avoids certain chemicals that can cause major problems for the planet and consumers. The company has a Clean at Sephora and Public Chemicals policy in place to combat this. Its manufacturing focuses on creating beauty products free from parabens, sulfates, SLS, SLES, phthalates, mineral oils and more. A green seal at Sephora goes beyond keeping those ingredients out, but also focuses on greener packaging and sustainable sourcing for its high-performing products and the brands it offers.
3. Beauty counter
The company has focused on responsible and sustainable sourcing and transparency within its supply chain. This is done for two key areas through its Never list4; ingredients and packaging. When it comes to ingredients, Beautycounter has an impressive responsible sourcing program in place. It’s clearly committed to staying away from harmful ingredients like mica, vanilla, and palm oil and instead focused on delivering people-focused ingredients its products serve and good. -being of our planet.
From a packaging perspective, Beautycounter reduces its carbon footprint, avoids certain plastics containing phthalates, eliminates overwrapping of products and uses glass for its primary packaging. By eliminating unnecessary packaging such as lid inserts and overcaps, Beautycounter has managed to save almost half a million boxes per year. The move to a local glass supplier allowed products to travel 5,200 kilometers less, reducing the fossil fuel consumption of its glass product lines by 35% and reducing the greenhouse gas footprint. 38% greenhouse.5.
What does this mean to you? It’s doable. Other brands are focusing on better products for their consumers and for the environment, and the advancements mentioned above are just the tip of the iceberg.
1. Beauty brands can âcertainly galvanizeâ consumers’ growing commitment to sustainability: WWF
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