The most saved beauty products of summer 2022 by Klarna – WWD

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Scent dominates wish lists — and baskets — consumers this summer.

Online fragrance purchases with Klarna are up 81% compared to the same period last year, and the category also largely dominates the platform’s list of the most registered beauty products of summer 2022.

Despite this, it is blush that has seen the biggest increase in demand on the platform in recent times, with online purchases of blush products made with Klarna increasing by 672% in June 2022 over June 2021. The TikTok-viral Rare Beauty Soft Pinch Liquid Blush reigns as Klarna’s most saved blush this summer.

Black eyeliner and lipstick purchases made with Klarna also increased by 109% and 43%, respectively, in June 2022 compared to June 2021.

Here the most of Klarna-favorite beauty products in the United States from May to July.

  1. Tom Ford Beauty Private Blend Tobacco Vanilla Eau de Parfum
  2. Armani Beauty My Way Eau de Parfum
  3. Tiffany & Co. Rose Gold Eau de Parfum
  4. Dior Addict Lip Glow Oil
  5. Victoria’s Secret Very Sexy Night Luxe Perfume Gift
  6. Dior Sauvage eau de toilette
  7. Rare Beauty Soft Pinch Liquid Blush
  8. Chanel Chance Eau de Parfum Spray
  9. Gucci Memory Of A Smell Eau de Parfum
  10. Olaplex No.4 Bond Maintenance Shampoo
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