China’s beauty industry is on fire. From cutting-edge digital platforms to traditional bricks and mortars, the challenges and competition are becoming increasingly fierce. Following the opening of a high-tech flagship store in Beijing’s Sanlitun district in May, Sephora is in partnership with Dada Group, China’s leading on-demand delivery and retail platform in China , Sephora will be able to offer one hour delivery.
To date, more than 70 Sephora stores have been launched on the JDDJ platform, covering the first and second tier Chinese cities. Based on the Dada Group’s partnership with JD.com, these Sephora stores will be simultaneously online with JD.com. When consumers order through the JDDJ app or mini program, beauty products are delivered from the nearest Sephora store within an hour by Dada Now runners.
By the end of 2021, all Sephora stores in China will be integrated on both JDDJ and JD.com, thus strengthening Sephora’s omnichannel strategy. Together, the companies are building a new on-demand retail model of beauty brands. JDDJ will help with product management, digital marketing, targeted user operations and order fulfillment optimization, and provide an integrated O2O retail solution. With a large consumer base with strong consumer power, JD Beauty can provide powerful advertising and help the brand reach more consumers.
There are currently over 3,400 beauty stores on JDDJ. The platform has also partnered with Watsons, Gialen, Innisfree, The Colorist and Wow Color, creating a large-scale, high-density beauty supply network with beauty brands and retail chains.