Good Glamm Group, South Asia’s largest retail content conglomerate, has acquired a majority stake in Organic Harvest, a brand of organic beauty and personal care products. The companies did not disclose the value of the transaction. Good Glamm will invest an additional Rs 75 crore in growing the brand. This marks the entry of Good Glamm Group into the organic BPC (beauty and personal) category.
Launched in 2013 by Rahul Agarwal, Organic Harvest – which is certified by organic certification body Ecocert, will continue to operate as an independent entity. Over the years, the brand has served over 2 million customers through 10,000 PINs in India. Organic Harvest Founder and CEO Rahul Agarwal will work closely with Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, Co-Founders of Good Glamm Group, as well as Sukhleen Aneja, CEO, Beauty and FMCG Brands, Good Glamm Group, to accelerate Organic Harvest’s presence in India and around the world.
“We are extremely excited to leverage the digital reach and content assets of Good Glamm Group to enable millions of consumers in India to experience Organic Harvest’s incredible brand and products,” said Darpan Sanghvi, Founder. and CEO of Good Glamm Group.
The Good Glamm Group and Organic Harvest partnership was born out of a shared vision of the founders to leverage content for commerce to exponentially grow the organic BPC category. Organic Harvest was primarily an offline first brand. Now part of the Good Glamm group, Organic Harvest will be able to leverage the group’s large digital audience of 88 million annual POPxo users, 100 million ScoopWhoop users and Baby Chakra’s community of 20 million mothers and the network of 10,000 doctors and 1.5 million Good Creator Co. influencers. This impressive digital reach, combined with Good Glamm Group’s 50,000 offline outlets in 150 cities, gives Good Glamm Group brands unprecedented omnichannel scale. This is further amplified by the Group’s unrivaled expertise in DTC growth, new product development and technology and data science.
“For us, it was always about bringing the concept of organic personal care products to the large mass population in India and across the world,” said Rahul Agarwal, CEO of Organic Harvest. “With this partnership, our aspiration to become the largest organic personal care company in the world appears to be easily achievable.”
Organic Harvest will have access to data-driven insights from the group’s content platforms on what consumers are looking for, as well as a strategic approach to influencer marketing with the full range of marketing services and solutions from Organic Harvest. influence from Good Creator Co. These are backed by data, technology and the expertise of influencers and content to create meaningful campaigns with measurable ROI (ROI). These campaigns will be integrated with Organic Harvest’s product development engine to accelerate the creation, launch and commercialization of skin and personal care products.
With the commercial stack that Good Glamm Group has built and scaled, Organic Harvest will further exceed its D2C capabilities and launch products online and offline across the country.