Are Media announces the relaunch of the beauty and health brand, beautyheaven



Are Media announced a major relaunch of beauty paradise, including a renewed brand identity, increased functionality for members, and greater opportunities for business integration and content amplification.

Launched 14 years ago, beauty paradise has more than 318,000 opinions and 145,000 members, who test and recommend beauty and health products. So far this year, 5,000 products have been received, 20,000 reviews submitted and 44,000 article comments received.

As a result of research with its very engaged community, the new site has been completely rebuilt with an audience-driven approach and includes a new content management system and integration of capture syndication software. opinion.

The new functionality enhances the user experience with personalized recommendations, innovative product selection tools, and more interactive ratings and reviews than ever to drive greater engagement in videos, articles and social media.

Alicia Melville, head of beauty at Are Media said: “We have redesigned beauty paradise from scratch to ensure our dedicated and loyal members continue to have access to the latest advice, news and unbiased reviews on beauty and health products, on a more intuitive, interactive and user-friendly platform.

“Brands now have a scalable site that continues to reach our audiences at all stages of their research and purchase journey, giving them more opportunities to connect with them. “

For the paradise of beauty beauty and health business partners, including L’Oreal, Procter & Gamble, Nivea and Estée Lauder, updated site offers greater opportunities to amplify brand reviews and review campaigns. Product listings will be optimized for SEO and new affiliate marketing opportunities will be opened up to member brands. Additionally, new social media focused ad units will drive community and member engagement with review generation campaigns.

beauty paradise has also partnered with the Bazaarvoice technology platform to enable trial team customers to be seamlessly syndicated through retailers such as Chemist Warehouse, Big W, Mecca, and Target.

Samantha mcmeekin, Digital Editor, Beauty at Are Media added: “We consulted closely with our members to rethink and rethink the whole beauty paradise to live. We are delighted with the result and our renewed brand identity. This means an exciting next chapter for the beauty paradise Mark.”

The relaunch is supported by a marketing campaign through the Are Media network, television, radio and partnerships with hotel retailers and distributors. In addition, beautyheaven will launch its largest consumer beauty gift promotion to win beauty products for five years.



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